YouHodler and Torino FC Extend Partnership, Bringing Web3 Innovation into Italian Serie A Football

LAUSANNE, Switzerland (August 29, 2025) - YouHodler, a Swiss-based Web3 platform bridging traditional and digital finance, today announced the renewal of its partnership with Italian Serie A side Torino Football Club. The partnership between YouHolder and Torino FC, entering its third season, underscores a partnership built on resilience, tradition, and innovation at the core of sports and blockchain technology. 
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Foundation Based on Shared Interest 
‍Since first joining forces three years ago, YouHodler and Torino FC have worked to connect fintech innovation with one of Italy’s most historic clubs. The partnership has delivered new visibility for Web3 services in Italy, while giving Torino fans access to activations that merge the passion of football with next-generation financial tools. Every year at the Torino Stadium, YouHodler hosts and organises events, such as the Crypto Summit. This event has also featured fun social activities with players.
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“While many crypto-sports deals have been short-lived, our relationship with Torino FC has only grown stronger,” said Ilya Volkov, CEO and co-founder of YouHodler. “Torino’s resilience and remarkable history inspire us. Just as the club has endured challenges and remained a symbol of loyalty for its fans, we at YouHodler are building a financial platform based on trust, reliability, and long-term vision. That’s why this partnership feels so natural, we’re not here for a season, we’re here for the journey.”
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This partnership, which began in 2022, has blossomed into one of the most admired collaborations between the footballing world and WeB3 innovation, often referred to as the Italian-Swiss affair.
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Speaking on the growth and achievement between these two parties, Ilya Volkov, the CEO and co-founder of YouHodler, a Board member of Switzerland’s Crypto Valley Association, an Ambassador for Innovaud (an agency promoting innovation and investment in the canton of Vaud, Switzerland), and a member of Forbes Business Council:
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“We are proud to extend our partnership with Torino FC,” added Volkov. “YouHodler has a strong presence in Italy, and we strive to be a reliable, long-term partner. That is why we've been committed to supporting the club for many years. Torino FC’s values and its remarkable, and not always easy, history inspires us, and we are honored to stand alongside such a legendary team.”
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To further express the buzz behind this partnership, Matteo De Angelis, a country manager in Italy adds: “From the first season, I noticed a change: fans recognize us, engage in activities, and see us as part of the Torro's family.” He added, “We are so much alike! Both companies build their innovative future based on respect for traditions. YouHodler maintains a strong connection with traditional finance, working with digital assets and Web3, while respecting and leveraging traditional financial expertise. The same with Torino. Present rebirth based on close ties with the roots and history of the club.” 
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Fans Connected by a Shared Partnership 
‍Following the start of the new campaign, the Torino FC fans, fueled by optimism, will see the elegance of YouHodler branding across the Stadio Olimpico Grande Torino, where fans will experience a close bond with the club through fan rewards and digital experiences.
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Ahead of its opening Serie A match against Fiorentina on August 31st, fans will have an early opportunity to see the full swing of Torino FC's partnership with YouHodler. 
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“This is more than a sponsorship, it’s a bond that grows stronger season after season, combining our tradition with YouHodler’s spirit of innovation.” States Lorenzo Barale, Commercial Director at Torino FC, “Together we continue to deliver value to our fans, both on and off the pitch.”
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Capturing Wider Momentum Across Industries

This partnership extension with YouHodler reaffirms trust and its role in increasing brand reach in Europe while building a sustainable fintech ecosystem within the footballing space. This partnership with Serie A giant Torino is a step toward broader WEB3 strategy solutions while ensuring accessibility to everyday people. 
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About Torino Football Club

Torino Football Club (Torro) is a historical Italian club from the heart of Turin. Founded in 1906, the Italian club has won seven Serie A titles and five Coppa Italia trophies, continuing to compete in Italy's top league, Serie A. 
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About Youhodler 

YouHodler is a regulated Swiss and Italian based Web3 platform that offers innovative fintech solutions, seamlessly bridging fiat and cryptocurrency financial services with simplicity, efficiency, and transparency. Its comprehensive suite of offerings includes crypto-backed loans, crypto reward accounts, and universal currency exchange. While user-friendly and intuitive for everyday consumers, the full-service platform is also advanced enough to facilitate strategic trading in the cryptocurrency market.